Résumé

skills

SKILLS

Excellent
AP Style
CSS
Digital marketing
Dreamweaver
Facebook
Google Analytics
Google Home & Office
HTML
Illustrator
LinkedIn
Microsoft Office
Photoshop
SEO
SMO
Tweetdeck
Twitter
Tumblr
UX
Web governance
WordPress
YouTube
Proficient
Copyediting
Email marketing
InDesign
Illustrator
Pinterest
Project management
Salesforce
Sprout Social
Salsa
The Raiser’s Edge
Website migration

work

WORK EXPERIENCE

February 2017 to present

Digital Content Manager

People for the American Way (PFAW)

Washington, D.C.

  • Develop and implement digital marketing campaigns utilizing social media, graphics, action alerts, website content, and video to amplify activism and organizing
  • Analyze performance metrics and monitor progress toward goals, fine-tuning strategies as necessary
  • Work as part of a collaborative team and with coalition partners to implement digital campaigns
  • Manage website properties and produce the homepage, pages, blogs, and forms
May 2016 to February 2017

Communications Manager

Golden Triangle Business Improvement District (BID)

Washington, D.C.

  • Craft messaging strategies and develop communications plans to meet strategic goals
  • Write news releases, work with media consultant to maximize media coverage
  • Coordinate design, production, and distribution of print materials, including B2B
    brochures and promotional postcards
July 2015 to April 2016

Senior Associate, Web Content

American Association of University Women (AAUW)

Washington, D.C.

  • Manage digital web presence and online content calendar for AAUW and its 20 programs
  • Use Google Analytics to evaluate digital campaigns and make recommendations
  • Produce pages, blogs, forms, and more for four websites: AAUWAction Fund, National Conference for College Women Student Leaders (NCCWSL), and National Convention
  • Develop, plan, and execute communications campaigns for major initiatives, including the capital campaign, annual program applications, and three research reports per year
  • Train staff on digital tools to improve SEO, user engagement, and lead generation
November 2014 to April 2015

Acting Strategic Communications Manager

AAUW

Washington, D.C.

  • Manage posting and shareable image development on association social media accounts, including Facebook, Twitter, Tumblr, and Instagram
  • Develop and implement digital campaigns, including for a new research report on women in technology
September 2012 to June 2015

Website Associate

AAUW

Washington, D.C.

  • Assist with website redesign and content migration to WordPress for website 2013 relaunch
  • Develop and implement new site structures — including navigation, metadata, and homepage — and maintain through website audits and staff education
January 2012 to August 2012

Communications and Marketing Intern

AAUW

Washington, D.C.

  • Write blogs, two of which were recognized by the WordPress “Freshly Pressed” editors
  • Grow the new @AAUWSTEM Twitter account from 200 to 1,500 followers
  • Develop social media marketing plan for a voter outreach campaign on Tumblr and Twitter
June 2011 to December 2011,
June 2010 to December 2010

Web Production Intern

Education Week

Bethesda, Md.

  • Produce and copyedit articles, multimedia, pages and e-newsletters for EdWeek.org
  • Write and schedule Facebook posts
  • Live-tweet education events and webinars on @EdWeek Twitter to enhance engagement
  • Create and disseminate e-newsletters on BlueHornet Email Marketing
  • Assist with production Omniture viewer analytics reports for editorial and marketing teams
  • Develop header graphics for Digital Directions website
January 2011 to May 2011

Production and Design Intern

USA Weekend Magazine

McLean, Va.

  • Write television and movie reviews and popular culture analysis
  • Produce weekend magazine on the WordPress website
  • Copyedit headlines, captions, and produce promotional slides and graphics for weekly publication
  • Boost activity on Facebook (February-May: 480 new ‘Likes’)

volunteer

VOLUNTEER

August 2014 to present

Case Manager

DC Abortion Fund
  • Offer direct help to patients over the phone to help them obtain funds for their abortions while operating within a strict weekly budget
  • Help plan annual “bowl-a-thon” fundraiser, provide tools and encouragement to help participants fundraise, and solicit funds and in-kind donations from local businesses
July 2013 to December 2014

Clinic Escort

Washington Area Clinic Defense Task Force
  • Greet patients at the Planned Parenthood entrance to escort them past demonstrations

education

EDUCATION

B.A. earned
May 2011

University of Maryland

Philip Merrill College of Journalism, College Park, Md.

Concentration in online news. Focus in sociology, women’s studies.

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